Deodrant
Lip Care
Lip Drench
Talc
Eva Logo

Milestones

EVA- the way forward

New Launches

2016 New Launches
  • Sports Deo
  • Mini Chapstick

  • 2013 Launch of Eva Exotic range extension to new teen categories
  • Lip roll-on
  • DIY manicure
  • Body Lotion
  • Relaunch of (No-alcohol)(Mini Deo)
  • New Launches
    New Launches

    2012
  • Consistent No.1 women’s deo
  • Reformulation pH balanced, India’s only of skin friendly range
  • Talc packaging revamp
  • 2011 India smells 'edible fragrance' for the 1st time

    New Launches
    New Launches

    2010
  • Launch of concept of glitter & Perfume - Party Mist
  • Re-launch of Mini Deo
  • "No-alcohol commn"
  • 2009 Brand with highest number of variants

    New Launches
    New Launches

    2006 Talc advertising

    2004
  • Mini Deo – revolution in the category
  • Entry into Lip care segment
  • Re-launch of Moisturizer
  • New Launches
    New Launches

    2003
  • TTK buys EVA from Sara-lee
  • Re-launch of Deo & Talc
  • 2000 Eva Portfolio rationalized - Deo & Talc

    New Launches
    New Launches

    1998 Sara Lee Launches "Eva" in India internationally the brand goes as 'She' Portfolio - Deo, Talc, Moisturizer, Cologne

    1996 Deodorant category evolution in India

    New Launches